We are the right people to deliver this product, because we’ve lived it. We’ve seen it in our own careers, in those of our families, and in our communities. Furthermore, we have the technical and industry expertise to make an excellent product rooted in building great careers for all. We have a supportive board with a combined 100+ years of experience in HR, tech, and education. We are currently building our technical and creative team, and look forward to sharing the news.


Martha Hernandez

Founder and CEO
ex-Talent Acquisition and Talent Management Executive
Occidental, Coro, MLT


Juventino Mejía Jr.

Co-Founder and CTO
ex-Apple, Inc.
Massachusetts Institute of Techonology, MIT




Martha Hernandez, Founder and CEO

Martha Hernandez, Founder and CEO

Martha Hernandez has a successful track record strategizing and delivering critical human capital initiatives, technical implementations and integrations. Martha has served in several Talent Acquisition and Talent Management and Sales leadership roles for organizations such as Coro, Give Something Back, Mi Pueblo Food Centers, Inner City Advisors' Talent Management Initiative and most recently, she was Save Mart Supermarkets' Director of Talent Acquisition.

Martha received her Bachelors in Sociology and Spanish Literature from Occidental College, is a graduate of the Mills College Institute for Civic Leadership Program, Coro Fellows Program in Public Affairs and Management Leadership for Tomorrow. She studied AI Business Strategy through MIT. Martha was named a 2018 Camelback Ventures Fellow, completing their rigorous leadership and venture development curriculum. Her founding story, personal passions, and search for empowering Mexican Americans and was recently featured on Camelback’s blog.

Martha is passionate about adding transparency in the talent selection and promotion process, access to opportunity, diversity, equity and inclusion in the workplace. She currently serves in the Diversity Equity and Inclusion committee for Coro Northern California, facilitates trainings and participates in panels that advance Human Capital development and effectiveness with Enterprises, Educational Institutions, and Community Based organizations such as Yelp!, Cristo Rey De La Salle East Bay, Alpha Public Schools, San Joaquin Chamber of Commerce, Modesto Chamber Business Summit, National Human Trafficking Training and Technical Assistance Center (NHTTAC), to name a few.  

Past training and workshop topics include: 

  • The Human Capital HR Toolkit

    Finding and keeping the best talent is challenging, avoid falling into hiring misconceptions and act now! Learn the basics of creating and delivering strategic talent acquisition and talent management initiatives in line with company growth and direction.

  • Get Lucky, Get Selected!

    Learn how to navigate the confusion behind the hiring and promotion process. Whether you are an employer hoping to attract best talent or advancement seeker, opportunity can be biased. Learn the secrets behind selection processes and make them work in your favor! 

Speaking and panel engagements include: 




Juventino Mejía Jr, Co-Founder and CTO

Juventino Mejía Jr, Co-Founder and CTO

Juventino Mejía Jr holds a Computer Science degree from MIT (Massachusetts Institute of Technology) and is a former Apple engineer with 10+ years of development and management experience across a diverse set of industries and platforms within Apple and other Silicon Valley tech companies to include, Demandbase, Inmobi, and Wells Fargo to name a few.

Juventino is passionate about STEAM, Music and about utilizing technology to help people reach their highest potential.