madeBOS is a smart, AI driven, career pathing platform that creates economic mobility for entry level workers in retail and adjacent sectors by empowering them to drive their own development. 




Awareness of competency alignment 

Curated careers tailored for strengths and potential

Personalized path to best fit career

Immediate jobs in line with career plan



“madeBOS is creating user driven career paths to alleviate the confusion for people seeking advancement”
— Angela Mills-Dixon, SPHR, SHRM-SCP, Executive Director, HR, The Save Mart Companies
“I am encouraged with the forward thinking of madeBOS, and how it aligns with ABRA’s Corporate immediate goal of becoming the Employer of choice. The concept of customizing this product, with our specific needs further piques our interest. We are establishing a focus group, to dial in on our priorities of how this product could best serve our needs, and look forward to more interaction toward our partnership with madeBOS.”
— Greg Peeters, Regional VP at ABRA Auto Body & Glass


“I was in a role where I was not utilizing my natural strengths and abilities. madeBOS recognized this and realigned my focus to a role that would allow me to use my talents. It showed me what I was capable of and gave me a plan to get there.
I doubled my salary within 6 months”
— Yvonne Castro
“I couldn’t understand why after receiving my master’s degree I spent over 6 months unemployed failing close to a dozen interviews. madeBOS inspired self-confidence and incited a drive to accomplish what I hadn’t thought I could, it gave me a tangible plan that I was easily able to follow – and it worked!”
— Eric M. Chavez, MPA




Martha Hernandez

Founder and CEO
ex-Talent Acquisition and Talent Management Executive
Occidental, Coro, MLT


Juventino Mejía Jr. 

Co-Founder and CTO
ex-Apple, Inc. 
Massachusetts Institute of Techonology, MIT




 Martha Hernandez, Founder and CEO 

Martha Hernandez, Founder and CEO 

Martha Hernandez has a successful track record strategizing and delivering critical human capital initiatives, technical implementations and integrations. Martha has served in several Talent Acquisition and Talent Management and Sales leadership roles for organizations such as Coro, Give Something Back, Mi Pueblo Food Centers, Inner City Advisors' Talent Management Initiative and most recently, she was Save Mart Supermarkets' Director of Talent Acquisition.

Martha received her Bachelors in Sociology and Spanish Literature from Occidental College, is a graduate of the Mills College Institute for Civic Leadership Program, Coro Fellows Program in Public Affairs and Management Leadership for Tomorrow.

Martha is passionate about adding transparency in the talent selection and promotion process, access to opportunity, diversity, equity and inclusion in the workplace. She currently serves in the Diversity Equity and Inclusion committee for Coro Northern California, facilitates trainings and participates in panels that advance Human Capital development and effectiveness with Enterprises, Educational Institutions, and Community Based organizations such as Yelp!, Cristo Rey De La Salle East Bay, Alpha Public Schools, San Joaquin Chamber of Commerce, Modesto Chamber Business Summit, National Human Trafficking Training and Technical Assistance Center (NHTTAC), to name a few.  

Past training and workshop topics include: 

  • The Human Capital HR Toolkit

    Finding and keeping the best talent is challenging, avoid falling into hiring misconceptions and act now! Learn the basics of creating and delivering strategic talent acquisition and talent management initiatives in line with company growth and direction.

  • Get Lucky, Get Selected!

    Learn how to navigate the confusion behind the hiring and promotion process. Whether you are an employer hoping to attract best talent or advancement seeker, opportunity can be biased. Learn the secrets behind selection processes and make them work in your favor! 

Speaking and panel engagements include: 

 Juventino Mejía Jr, Co-Founder and CTO

Juventino Mejía Jr, Co-Founder and CTO

Juventino Mejía Jr holds a Computer Science degree from MIT (Massachusetts Institute of Technology) and is a former Apple engineer with 10+ years of development and management experience across a diverse set of industries and platforms within Apple and other Silicon Valley tech companies to include, Demandbase, Inmobi, and Wells Fargo to name a few.

Juventino is passionate about STEAM, Music and about utilizing technology to help people reach their highest potential.





madeBOS launches industry first career pathing platform and hires ex-Apple, MIT alum as its Co-Founder and CTO

madeBOS (made by own self) is the industry first career pathing platform that makes talent selection and development more effective by empowering employees, that includes millennials, of entry level and low wage jobs to drive their own career and personal development. 

Martha Hernandez, Founder and CEO of madeBOS surpassed her fundraising goal by a mind blowing 216% in crowdfunding platform Republic. madeBOS makes it possible to retain and empower early career employees through a proprietary technology that focuses on a proven career pathing methodology that Martha developed during her tenure as a high senior level HR leader at multiple American corporations. Martha’s experience as a Talent Acquisition and Management Executive at Coro, Mi Pueblo Foods, Save Mart Supermarkets and Inner City Advisors, inspired and motivate 291 investors, the majority being Latinas, to back her dream of building a technology platform that solves the interconnected issue of employee retention and professional growth. It is notable that the great majority of her investors are Latinas which is a unique outcome in the traditional dominated venture world. The success of this campaign facilitated a partnership with Tangelo, a venture studio and innovation lab in Palo Alto, California that executes digital transformations and develops deep technology platforms. Tangelo works with startups, midsize companies and corporations like Intel, Intuit, Facebook, and Google. Tangelo designed and built the newly launched madeBOS platform. “I am really blessed to have investors, advisors, champions and partners that believe in the work we are doing, especially new clients waiting to use our platform” says Martha Hernandez with regards to the partnership. “We are thrilled to have Martha Hernandez as one of Tangelo’s partners. Her presence and drive matches our values and she embodies hard work and high standards through her work. Martha is a trailblazer in her field and we are proud to be supporting her company’s growth” said Antonio Altamirano, CEO of Tangelo, Inc.

We are also thrilled to announce the hiring of  Juventino Mejia as our full time CTO and co-founder. Juventino holds a Computer Science degree from MIT (Massachusetts Institute of Technology) and is a former Apple engineer with 10+ years of development and management experience across a diverse set of industries and platforms within Apple and other Silicon Valley tech companies. “Juventino joining our team is an example of our commitment to the madeBOS value proposition; After learning about Juventino’s background, technical proficiencies and accomplishments, I immediately knew he was the right fit for madeBOS. However, I had to strategically support his professional growth and development to eventually recruit him,” says Martha. “Martha reached out several times about what she was building and although fascinating I did not have the financial backing to leave my career and become a startup founder. Luckily today, my story is different and I can commit to solving a very common problem that I experienced first-hand but that thanks to the madeBOS methodology I successfully navigated,” says Juventino. “This is a game changer” says madeBOS advisor Daniel Sonsino, HR Talent Management expert and Guia Founder. “Martha and madeBOS have solved a problem for multiple industries as we see the unemployment rate dropping to 4.1%. Both companies and individual employees alike will benefit from this incredible technology that is thoughtfully designed and artfully created. Leveraging madeBOS inside your organization will increase employee engagement and commitment, improve retention, and demonstrate that you truly value your people. Employees will value the personalized approach to driving their own career aspirations, while connecting to a company they already value. When Martha showed me her idea I was intrigued, when I saw the actual platform, I was amazed,” states Daniel.

Juventino is a first generation Mexican-American who is passionate about utilizing technology to help people reach their highest potential. Martha and Juventino come from humble backgrounds. They are the children of field workers from communities that lacked resources and representation in the technology space. “madeBOS is taking proactive action in addressing 58.3 million workers stuck in jobs that pay under $15 per hour, that is nearly half the workforce, sadly disproportionately represented by people of color and women. Personalizing career pathing for our labor force makes them aware of unknown career opportunities and helps them to better understand their potential which will ultimately restore hope for the future workforce of America,” says Jesse Martinez, madeBOS advisor and investor and founder of CareerForce.

Currently, Martha is focused on strategic partnerships and in growing the sales funnel while Juventino focuses on the madeBOS technology.  However, in their limited spare time, given madeBOS is going through a growth phase, you can find both jamming with the local Bay Area Mariachis - the artistic passion that led them to meet.